Having worked at publishing houses, in-house marketing and ad agencies, I'm comfortable asking the tough but thoughtful questions to uncover authentic insights. I consider a job well done when I can lead an organization to clear marketing objectives and develop content that surpass expectations.
The content has propelled brands swiftly with bold moves like the first real kiss in a TV spot for P&G, real marijuana in the first-ever ad campaign for The Partnership for a Drug-Free America, and a real same-sex couple print feature for J&J. Campaigns for Special K, Secret, Starbucks and The Partnership for a Drug-Free America, to name a few, have resulted in award-winning broadcast, print, digital marketing and editorial work that amplified the brand voice and generated results. Currently I'm working with Goodwill to buildout a brand extension, literally. (We're transforming a 3,400 sq ft office space into a series of luxury boutiques for underprivileged young women.) After studying advertising at Syracuse, I began my career in Chicago at Leo Burnett and then Bayer Bess Vanderwarker before moving to New York, where I continued to work in advertising at D'Arcy and FCB, traditional publishing at Time Inc., Condé Nast, and Yahoo! I'm currently working in the nonprofit sector as the creative lead in marcom at Goodwill. |